What do stale danishes, real estate and YouTube have in common?

Just back from a day-long "new media" marketing conference... not surprisingly, it could have been condensed into half the time (or less) but lots of good information nonetheless. I now know how to proceed with my plans to insinuate myself into every nook and cranny of your lives, online or otherwise. In addition to drip emails and targeted websites, they covered social networking.

The high point of the day was the last speaker, Chris Pirillo, blogosphere star and self-appointed social networking guru... it was very amusing to see the complete disconnect with the majority of the attendees... part of it was his manner of communicating (sarcastic, staccato, freewheeling, irreverent) but it was refreshing after a day of information put through the motivational sales filter. I and anyone in the room under a certain age "got" it... no discrimination intended, just a reflection of generational differences in engagement with technology...

Below is a YouTube video of Pirillo quizzing our group on their awareness... he was avoiding showing faces since he uploaded right then and there to demonstrate the immediacy of social networking but had not gotten consent from individuals in the audience.







One interesting note... Aubrey Cohen, real estate reporter for the Seattle P-I was there... and there were definitely some boos when he was introduced... but media reporting on real estate will be the topic of a future post, or likely many future posts...